For Widda, a smoking shop in Cagliari, Sardinia, focused on CBD products, the goal was to create a brand identity that felt local and connected with people aged 30-40. The original branding was inconsistent and didn’t have a clear personality to stand out in the market.

The process started with designing a bold and modern logo that captured the brand’s fun yet professional character. A complete brand identity was built, using local Sardinian “casteddaio” expressions and a playful tone inspired by viral videos from the 2010s. This approach created a friendly and nostalgic connection with the audience. Custom animations, social media images, and graphics were also created to bring the brand to life, using local humor to make it memorable and relatable.

The result is a fresh and unique identity that not only looks great but also connects emotionally with customers. Widda is now more than just a smoking shop—it’s a local brand that people can relate to and enjoy.