Widda
Homegrown Identity to Trigger Memories
Widda is a CBD-focused smoking shop based in Cagliari, Sardinia. The goal was to create a brand identity that felt local, fun, and relatable to a target audience aged 30–40.
To build a stronger connection with its audience, the tone of voice was shaped using Sardinian “casteddaio” expressions and references to early 2010s viral internet culture. This approach added a playful and nostalgic layer to the brand, making it feel both friendly and authentic to the local community.
To build a stronger connection with its audience, the tone of voice was shaped using Sardinian “casteddaio” expressions and references to early 2010s viral internet culture. This approach added a playful and nostalgic layer to the brand, making it feel both friendly and authentic to the local community.
Services:
A Playful Visual System
The identity combines a bold logo with a vibrant color palette, mixing bright greens and warm tones to reflect the CBD world with a playful, local twist. Clean typography and custom visuals bring coherence and energy across social media and digital content.
